Free Ebook , by Michael Waddington
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, by Michael Waddington
Free Ebook , by Michael Waddington
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Product details
File Size: 2258 KB
Print Length: 144 pages
Simultaneous Device Usage: Unlimited
Publisher: Legal Niche Pros, LLC; 1 edition (September 27, 2013)
Publication Date: September 27, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00FI33YL6
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Amazon Best Sellers Rank:
#700,622 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The author provides a good explanation why to use Google+ in the legal area. He tells you the benefits of using it, not just the technicalities.There are lots of very lawyer-specific recommendations, but it is also has very complete information that non-lawyers can use.The book has lots of tips on making your Google+ presence look professional, and step by step instructions on how to link Google+ to your other social media channels.It has a section on how to use Google+ to grow your professional practice. He shows how to search for people and appropriate communities that are relevant to you and how Google+ Circles helps filter the people you want to interact with.He has 2 especially useful chapters: one on marketing your practice on Google+ and another on developing a Google+ strategy to grow you legal network. Both strategies also apply to non-attorney businesses.The author also shows how to host a free webinar through Google+ to promote a business, and how to use Google+ Hangouts. This book really convinced me I should be using Google+.
This was an extremely comprehensive guide covering everything you could want to know about using Google+ for business purposes. Probably most professional people, accountants, doctors etc would find this useful not just lawyers. The only thing I found a little unlikely was the suggestion that we should spend half an hour every day on Google+. This doesn't seem realistic, in the real world maybe half an hour 2 or 3 times a week would be more like it.
This book is extremely well written and thorough in its step by step coverage of how to effectively use Google+. It is nicely formatted, suitably illustrated and sensibly priced (under-priced?) at $2.99.I have read a number of ebooks on using Google+. Many were written by so-called experts, costing 3 or 4 times more than this one and with considerably less *useful* information in them.If you didn't know it was written by lawyers - outside of those parts of the book aimed specifically at lawyers - you would certainly have your suspicions from some of the wording :-)I particularly liked the "Google+ Tip" paragraphs dotted throughout the book.One criticism! When I used the "Click to Look Inside" function, I was disappointed at not seeing enough of the "meat". If it hadn't been offered at $0.00 for today, I probably would not have purchased it. Now, having read the book, start to finish (took me almost an hour to absorb and appreciate everything it contained) I have no hesitation in awarding it 5 starsSuggestions for the authors:1. Move your "About The Authors" to the end of the book. Michael (please don't sue me!) your photograph looks "cheesy". Lawyers have enough to contend with the perceived image the public has of your profession - don't add fuel to the fire!2. Move your overview of Google+ to another chapter/section. Have your "Overview" be of the book and its contents. Let the reader have their appetite whetted for reading more - for buying the book - by telling them what they are going to learn from reading the book.3. I would like to see you create a version of this book aimed at *any* business. I believe it would be extremely popular.HIGHLY RECOMMENDED for ANY business.PS. Adapting the "lawyer" paragraphs should not prove too difficult to do.
This book is a practical and informative book about google plus. The author is obviously well versed on the topic but he explains using this forum in very simple terms.
Many tips in this book I had never seen in any other books.A great guide for lawyers, but not only...
If you are an attorney, or any professional for that matter, who is trying to figure out exactly how to use Google+ in your marketing campaign, this book is a one stop shop. I thought I was fairly experienced in SEO but trying to integrate Google+ into my marketing campaign was difficult, as it is a entirely new medium of social media. The great part about this book is that Waddington walks you through what needs to be done, in a step by step manner that is easy to understand and gets results. Pick up the book, read it through, but most importantly, follow the guidance and you won't be disappointed.
But if you're looking to learn strategies, look elsewhere. This book is nothing more than a user guide. And it's slightly outdated.
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